Posted: 23/06/2025
If you rely on local customers finding you through Google, there’s a good chance your business has already felt the impact of the latest core update, even if you didn’t realise it.
Google’s algorithm updates aren’t just for tech giants and ecommerce giants. They can affect everything from your spot on the local map to how your business appears in search results when someone in your town types “best bakery near me” or “plumber in [your area].”
This latest update, rolled out in early 2025, is part of Google’s continued push toward more relevant, trustworthy and user-focused content. For local businesses, that means one thing: it’s time to double down on local SEO strategy.
At IMG Digital, we’ve been monitoring the ripple effect across local search rankings. One thing is clear, Google is getting even better at distinguishing between businesses that are really embedded in their local community and those that simply say they are.
If your content lacks local relevance, or your Google Business Profile hasn’t been touched in months, chances are your rankings have slipped or will soon.
The businesses now rising to the top of search results are doing a few key things right: they're producing content that answers real questions from local customers, maintaining up-to-date Google profiles with regular posts and reviews and delivering fast, mobile-friendly experiences that keep users engaged.
So, what does this all mean?
It means that quick fixes and keyword stuffing are no longer enough. Google is rewarding consistency, quality and genuine local authority. Whether that’s a well-optimised service page, a helpful blog answering local customer questions, or proof that your business is active and trusted in the community it all feeds into your SEO success.
For small and medium businesses, this is actually good news. You don’t need a massive ad budget or a national brand name to rank well. You just need to be relevant, real and responsive to your audience.
If you're not sure how the update has affected your business, or you’ve noticed a drop in search visibility, we can help. At IMG Digital, we specialise in strategies that move with the algorithm, not against it.
Now’s the perfect time to re-evaluate your digital presence and make sure Google sees your business as the go-to choice in your area.
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